FORMAL AFFAIR: Ramesh and ETHNIC TOUCH: Oviya

Title does the trick!     It's name that seems to have worked. The title Sevenu has fetched the movie what it was hoping to attract - attention. Many of those present at the puja, organised to mark the launch of the film, were seen discussing among themselves as to what the name of the film could mean.       disclosed Jeevan, the director of the film, "Sevenu"  actually means Shiva. In Madurai, the region that I come from. Lord Shiva is colloquially referred to as Sevenu. The movie is all about a youngster who travels from Madurai to Chennai and the incidents that happen during his trip."        sevenu will feature Oviya of Kalavani  fame and Amaran in the lead Adds the director, "We have planned to complete the shot in 60 days, starting next month."         Says Amaran, who plays the lead in the film, "I p;ay a tough character in this film. The audience will be able to relate to the events featured in the film which will be very realistic in nature, However, the story of the film is not based on any real life incident."