LOOKS MATTER: Cheryl Cole

Cheeky, isn't it ? Fans want designer dimples like Cheryl Cole's          Guess what's the latest fad? Getting dimpled cheeks like singer Cheryl Cole. Plastic surgeons have been receiving requests from crazy fans asking for dimples just like hers.          Apparently,surgeons say there's an 11 percent rise in inquiries for dimpleplasty in the past two months alone. The phenomenon has hit UK after gaining popularity in america. But there's a cause for concern as experts aren't sure about its lont-term effects. Besides, the dimples will also not look entirely natural, as they'll appear only if one grins.         A spokesman for one of the hospitals said, "There is a worrying rise in demand for 'designer dimples' as women go to extreme lengths to look like their favourite celebrities, including Cheryl Cole. However, designer dimples are akin to permanent scarring and could turn to designer disasters as the face begins to droop with age.