Jeffifer Lopez - SMELLING GOOD

Fussy for the

'right' fragrance

        Singer-actress Jennifer Lopez loves the procedure of designing fragrance and admits to being a little fussy whilst trying to make the fragrance "smell sexy." She says, "I go back and say things like, 'Can we push the sandalwood a little more, can we make it a tiny bit more sexy?' To translate that into actual chemistry is a difficult thing. Then they go back and say, 'What does she mean by sexy?' And I'm like, 'You know, if you take that little piece that smells a bit like wood but has a little bit of musk? I just want you to add a little bit of sweetness. Can you do that for me?' I drive the manufacturers a little crazy because it's always not signature enough.

       Lopez also adds that there are so many different avenues to explore in designing a 'unique' fragrance. "Making the bottle, creating the packaging, creating the campaign - it's all so much easier than creating the juice~"