HRITHIK ROSHAN & SALMAN KHAN - BRAND VALUE

Intimate 

Affairs

          Every superstar in B-town is suddenly selling underwear. ?Yes, people are offering them vulgar sums of money to do that and hence, Salman Khan, Akshay Kumar, Hrithik Roshan and Sha Rukh Khan are all brand ambassadors for various inner wear brands. A trade source says, "When Sunny Deol and Govinda were selling these brands, the snooty industry types used to secretly laugh at them. Now, because these four stars have been paid anything between Rs 10 to 15 Crores for selling inner wear, they are happy to lend their brand equity to underwear. "